Why Backlinks Are Important for Good SEO

Have you been adding backlinks to your website? If you have, there’s a good chance that you’ve seen a rise in your website’s ranking on search engine results pages. This is no coincidence; backlinks are more important to SEO than meets the eye! If you haven’t been engaged in link building before, now would be a good time to start. We’ll show you how backlinks can make a world of difference in your website’s SEO!

Google’s Algorithm Favors Them

Did you know that over 65% of web pages have no backlinks? Similarly, out of 2 million of those same pages, 94% of them didn’t get a single visitor. Do you see the correlation? We’ll explain it a bit further.

Backlinks are an essential component of building trust in your website. Anytime a website has a backlink to something on yours, it’s a signal to the Google Search Algorithm that your content has been favored by another website. Essentially, this is a way for your website to build trust amongst the countless links fighting for a spot at the top of the results page. The more reputable backlinks you get, the more likely you are to rise above the others on search results!

It’s The Heart of Off-Page SEO

You may have already known the difference between on-page and off-page SEO. But, did you know that backlinks are one of the most important factors in off-page SEO? Obtaining backlinks from reliable sources is one of the most essential steps to improving this area of SEO. It’s also the most common practice of it, even ranking above social media marketing in terms of importance.

On-page SEO is definitely important to search rankings, but it’s only half of the equation! Off-page SEO is just as crucial, but it may not be at the center of everyone’s minds. If you can engage in link building and get backlinks from trustworthy sources, it could be the difference maker in terms of where you rank amongst your competitors. You already know that the higher you are on search results, the more likely it is that you get conversions. If you haven’t been as diligent about off-page, obtaining backlinks is a great way to bolster it!

Give Your SEO A Boost With Boston Web Marketing

Not sure where to begin when it comes to link building? Boston Web Marketing can help! We have the tools you need to improve your off-page SEO, and we’ll assist you with the best strategies to take your website farther up the search result rankings. To get started, fill out our contact form or call 857-526-0096 today.

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