Businesses of all sizes need to add specific keywords to their website pages to help search engines index their website, attract the right users, and create an overall stronger SEO prescience for their site.
If you have already started placed well-researched keywords on your web pages, then you’re already off to a great start. However, if your keyword strategy is still not leading to higher search volume then there could be some underlying problems with how you’re using potential search terms.
Online marketers, businesses, and developers need to understand the importance of creating an optimized keyword strategy. But what exactly is an optimized keyword strategy? And how can you effectively use keywords to increase your website’s search volume.
If you’re keyword stuffing on your content and web pages, then you may experience a sharp decline in search results
Keyword stuffing (spamming), or act of placing the same keywords over and over again on web pages, is a poor tactic to try and increase search results.
Not only is keyword stuffing an ineffective way to generate search results, but it can also lead to a decrease in results. This is because one of Google’s many search algorithms penalizes websites that spam keywords on the content page, URL, tags, meta description, and other pages on your website. Websites that have significant levels of stuffing will also not be indexed for those search terms.
Here’s an example of what keyword spamming looks like for a local business that produces sweatshirts:
“Check out our 100 percent cotton sweatshirts. Our 100 percent cotton sweatshirts are form-fitting so you don’t have think about your size. Check out any of our 100 percent cotton sweatshirts in any color that you want. We’ll customized any sweatshirt for you: it’s 100 percent cotton and made just for you!”
Not only is that paragraph very annoying but it would be a poor piece of content for that particular business. Avoid stuffing too many keywords into content by balancing out keywords with engaging and informative points of view.
Keywords need to include both long-tail and short-tail search terms
Using the same search term over and over again is not a great way to attract your potential customers. You need to identify keywords that use shorter length and longer length search terms to attract online visitors. We call these long-tail and short-tail keywords.
Short-tail keywords are great for users that want to identify information immediately. For example, an urgent care center would want to build content and keywords around searches such as “local urgent care.” Basically, short-tail search terms are great to identify and target online visitors that want immediate search results.
The flip side to short-tail keywords is related long-tail terms. Long-tail keywords are necessary to target consumers that are looking for specific qualities or attributes of a service provider. That hypothetical urgent care center would also want to build content that targets search terms such as “urgent care near [location]” and “best walk-in clinic near me.”
Building content that targets your business’s best short and long-tail keywords is likely to help the effectiveness of your overall keyword strategy.
Using well-researched keywords are more effective than basic search terms
This ties a little bit into the second section of this blog, but using multiple keyword tools can help identify high-performing search terms.
While it is important to include basic search terms into your keyword strategy, you’ll also want to create content that uses trending and high-volume search terms. Google’s Keyword Planner and similar research tools can help users look for relevant keywords based on search volume, pay-per-click costs (if using paid search ads), page result (on Google), and similar metrics.
Building out SEO strategies, content, and web pages that generate search results is a time-demanding task. However, a thoughtful keyword strategy will likely help your SEO performance.
If you have questions about using keywords to generate search results, then call an expert. Boston Web Marketing can provide a free SEO audit of your site, but would also be happy to speak over the phone at 857-526-0096.