Having a tool like Google Analytics connected to your website allows you to have significant insight into how users interact with your website. This tool can be useful in countless ways, one such example is showing which web page a user is on when they leave your website. What exactly do we do with this information once we have it? There are several options.
While we can’t tell what exactly makes a particular user leave your website, we can observe patterns and study user behavior to see where we can improve user experience or encourage further action to keep users on your site for longer. Not only is keeping people on your website good for your SEO performance, but it will increase your chances of getting conversions. Read below for possible reasons users are leaving your website to see if these could be issues for you to begin addressing.
- Outdated Website– If your website looks like it was created right around the time that the internet was invented, it will reflect poorly on your business. You are sure to accumulate more leads with an updated, professional website.
- User Experience– If your website isn’t easy to use, users will surely leave. In order to keep people on your site, improve user experience to make it as easy as possible for people to navigate each page.
- Slow Load Time– There is nothing more impatient than an internet user. Because we have been spoiled with lightning-fast internet and top-rate website like Google that load incredibly fast, most users have become impatient and unwilling to wait for a slow webpage to load. If your landing page is slow to load, odds are that a user will go back to the search results page where they found you and go to a competitor’s site instead. Use these tips to start improving your load time immediately.
- Inconsistency– If a user finds you in a search result, they will have an expectation of what to find on the landing page they click on. If your page titles and meta descriptions are inconsistent with the content on the corresponding page, users will surely leave.