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Why Are My Google Search Rankings Decreasing?

A sudden decrease in where you currently rank on the search engine results page is normal, so don’t fret. There are a variety of reasons that this could be happening, and it’s important to check several SEO factors to ensure you are up to par with Google’s standards. If you’re not ranking as you should in your local Google searches, we’ve provided a few different options for why this is happening and how we can fix it.

Quality of Keywords

When optimizing your website, you want a decent amount of quality keywords – but be sure not to keyword stuff. If you find yourself adding too many keywords, it’s guaranteed that you’ll be penalized by Google. If you don’t have enough, you ignore one of the easiest techniques to increase your organic traffic. The following are locations where your target keywords should appear:

  1. Page title
  2. Header Tags
  3. Content
  4. Meta descriptions

Google Crawl Frequency

If Google isn’t crawling your website as frequently as it should, your rankings could decrease. If you’re not giving Google a reason to crawl your website, it may be time before new content is indexed. To lure bots to crawl your website, here are a few tips:

  1. Ensure that your sitemap is error-free and updated.
  2. Make sure your website is loading at a normal speed.
  3. Make sure your onsite blog is being updated frequently.
  4. In Search Console’s Crawl menu, enter the URL of your pages and ask Google to crawl your website.
  5. Increase inbound links.

Google Algorithms

Every time there is a Panda update, websites lose a significant amount of organic traffic. Whether duplicate or poorly written, Panda updates will affect the whole website. If traffic decreases when a Panda update has been publicized, that update could be your culprit. To prevent this, rewrite or remove any poorly written content. If your website is full of abnormal or “spammy” links, it will be penalized by the Penguin algorithm. Too many links from identical sources will attract Penguin and result in penalties. If Penguin has hit you, clean up your link and work towards a more natural link build on your website.

Mobile Friendly Website

If your website isn’t mobile-friendly, consider yourself not friendly with Google. Having a mobile-friendly website is about the user experience and making sure it’s a good one. A mobile-friendly website gives visitors a visually appealing, enjoyable encounter with your company – and most users are landing on your website through their mobile phones. Site navigation should be simple and intuitive, and sharing content should be natural and easy. Best of all, the site loads quickly, and the text is easy to read and fits on the small screen.

Contact Boston Web Marketing

If you do not rank as you should, contact Boston Web Marketing for an SEO analysis of your website. Our experts can help optimize your website to meet Google’s standards. Get in touch with us by calling 857-526-0096 or by filling out our contact form.

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