Even if your blog content is readable and unique, stellar rankings aren’t always guaranteed. The quality of the writing is an incredibly important part of achieving high rankings, but there are a few other factors that may stand in your way of appearing high on a SERP. Let’s review some common blog writing missteps so you can identify exactly why your best written blogs aren’t performing as well as you’d like.
Improper H tags
It is crucial to have an H1 tag at the beginning of your blog that indicates the title of the post, then using the correct hierarchy (H2, H3, H4, etc.) for the rest of the subheadings for organizational purposes.. H tags make it easier for both Google and your audience to identify the structure of the piece, contributing to overall readability. Google will also be able to identify whether the content is helpful and informative for a particular query, so be sure to include the right H tag implementation throughout your post.
Blog URLs are not well optimized
URLs should be as short and readable as possible. Just like page titles, a URL should ideally be less than 60 characters, with relevant keywords included. For blog posts, they shouldn’t deviate too much from the title of your blog. Keep it simple and remove any filler words like “and” or “the”, which eat away at your character count.
No internal links
Internal links help your readers stay on your website and click through additional content, which leads to conversions. It also helps Google find and index other web pages, allowing your website to continue to climb the ranks on SERPs. You can use a hyperlink to connect internal links with relevant keywords as well. This is especially useful in a visual manner for the reader – relevant keywords directly relate to the search queries that led them to your webpage; this allows them to immediately recognize the page has the content they are searching for,
Blog content is too thin
Thin content doesn’t only refer to content that doesn’t contain enough words. It also describes content that provides little helpful information or is otherwise low in value for the reader. When it comes to rankings, Google’s main mission is to present users with thorough answers to their questions. Short content with no relevant keywords or links basically tells search engines that what you have produced is mere fluff. To enhance the reading experience and to get indexed, be sure to have keyword-rich H tags, reputable external links, and helpful internal links to other content on your website.
Get found today with Boston Web Marketing
If content writing just isn’t your thing, we can assist you at Boston Web Marketing. Our team of SEO Specialists understand how to produce blogs that will rank well every time. We’ll review your website and highlight areas of improvement, enhancing your content and giving your audience a reason to remain loyal to your brand.
Reach out to us today for more information!