Why Are Local Listings Important For Your Business? 

At Boston Web Marketing, we prioritize local listings for your business. Local listings can be a difficult and time-consuming task, but the results speak for themselves. A local listing refers to an online mention of your business name, address, and contact information – typically a phone number – on any platform that potential customers may use to search nearby businesses.

When setting up your listings, it is critical that you make sure all NAP information (name, address, phone) is consistent across platforms. One of the most important aspects of local listings is to make sure that customers are constantly obtaining correct information regarding your business. Releasing incorrect information will both discourage more customers and result in lower rankings on google. Keep reading below for reasons why local listings are important for your business and how they can help!


Increase Visibility

One of the more obvious reasons that local listings are important is due to the increased visibility it brings. Publishing your business NAP information onto different websites – such as Yelp, Google Maps, Yellow Pages, etc. – will provide more places for both search engine crawlers and potential customers to find you. As one could most likely predict, gaining more visibility will inevitably increase your rankings on search engines while also bringing in more traffic and new visitors to your website.


Keeps Company Information Consistent

Another great reason to utilize local listings for search engines is that it will consistently work to keep your business information consistent. If you are updating and fixing your NAP information, sooner or later search engines will pick up on the correct information and will work to make that information consistent across all mentions of your business. This is a tool that, once it is set up, can run on autopilot and will be a great way to increase your visitors.


Attracts Backlinks

Backlinks are a great way to show the validity of your website. Having strong external links directing back to your site will not only show search engines that you have relevant information but it will also provide more places for potential visitors to find your website. Local listings are one of the main ways to build backlinks back to your website, but you can also work to build links using social media, featured blogs, and influencer marketing.


Increase Brand Authority

Last but not least, increasing your local listings will help increase your brand authority. Brand authority refers to the level of trust a brand has with its customers in terms of seeing your brand as an industry expert. With local listings, there is a stronger chance that potential customers will find your website on an external website. Building out content on external websites will, once again, show search engines that you are a legitimate and relevant business, but it will also show potential customers that you are an expert in the industry.


Contact Us at Boston Web Marketing

We prioritize the importance of local listings at Boston Web Marketing. It can be a difficult task to do on your own, especially if you are managing a small business. Our team of experienced SEO representatives will take this off your plate, and build the local listings that your company needs to gain more exposure and authority. Contact us today to get started!

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