Search Engine Optimization is a critical aspect of any successful marketing plan. Although there are various aspects to a comprehensive SEO plan, addressing frequently asked questions can be a great tool to help boost your company’s online visibility. Learn more about how to write an effective FAQ page on your website.
Why FAQ Sections are Helpful for SEO
When writing online content, it is important to address your audience. Not only will writing with your clientele in mind help guide you on what to write about, but it will also set the tone for your writing. A key concept of writing online content is always to focus on writing for your audience rather than for search engines. Ensuring that your potential customers are able to find helpful information on your website will ultimately increase your website authority and help you gain clients in the future.
Frequently asked question pages are a great way to get into more detail regarding your services or products without bulking up your website landing pages with text. These sections are meant to be quick and easy to digest, but also informative without searching through bulky text or scrolling required. FAQ pages have many benefits for SEO, including being a great way to sneak in additional keywords and phrases, and boosting user engagement by increasing the amount of time someone spends on your website.
Tips for Writing Effective FAQs
Frequently asked question pages often follow a standard format. They can either be on their own stand-alone website page, or at the bottom of a service page. This will ensure that they are easy to find. You should ensure that you directly address commonly asked questions from customers. These can be located either by internal research regarding inquiries that you have received in the past, as well as through keyword research. Google Search Console is a great tool to utilize to track what questions are leading people to your website.
Tips for writing a FAQ section:
- Include detailed information about the process, cost, and other basic information about your product/service
- Keep the word count low
- Include links to service pages or other relevant resources
- Keep your FAQs organized by topic
- Point customers to a contact form for more information
If you offer a wide variety of products or services, you might also want to consider adding an FAQ section to each product landing page so that customers can find the information that they are looking for easily. For additional resources on how to make an effective FAQ page from scratch, check out this article.
Get Expert Marketing Support by Contacting Boston Web Marketing
If you’re redesigning your website or considering adding a frequently asked question section to your website but aren’t sure where to start, Boston Web Marketing is here to help. Our team of marketing experts can help you create website content that is both search engine optimized, and optimized to your audience to help build your clientele.
If you’re in need of marketing help, Boston Web Marketing is just a click away. Contact us directly to learn more about the services that we offer. Whether you’re a brand new company hoping to start your online presence on the right foot, or an established company hoping to increase your website traffic, we can help.