Having a contact form on your site is an important aspect of your SEO strategy. For all types of business, having a clear and easy way for your clients to get in touch with you is one of the best ways to establish reliable customer service. If you currently have a contact form on your site but are struggling to see any submissions, there could be a variety of reasons for the problem at hand. Take a look at some of the most common reasons why you are not receiving any contact form submissions and what you can do to resolve this.
The form is too long or complex
Folks are more likely to fill out a contact form that is short and simple. For some businesses, like medical practices, it can make sense to have a longer contact form, especially if it doubles as an intake form. Other businesses, like landscaping services or retail stores, do not need a lengthy form that poses as a detailed questionnaire. The main parts of your contact form should be: name, phone number, email address, and message. You can certainly add a checklist option for things like requested services if you feel it will help you offer more efficient estimates or consultations, but avoid asking for too much information off the bat. People are likely filling out this form on their phone, often while on the go, and they will avoid using the form if it appears to be too complex at the moment.
Users cannot find your contact form page
To put it simply, potential clients cannot fill out your contact form if they are unable to locate it on your website. It can be helpful to place buttons that lead to your contact form page around your website, such as on the home page and at the bottom of your service pages. It can be more helpful to place a link to your contact form in the footer of your website or adding a section for your contact form page on the menu of your home page. You’ll want this form to be visible in multiple areas to encourage direct communication and conversions.
You are having email delivery issues
If you’ve been noticing your contact form conversions are looking normal but you’re not receiving any submissions to your email address, you are likely having delivery issues. One resolution would be to check the back end of your website to see if contact submission forms are being properly routed to your email address. If everything looks decent, you may need to reroute your email through an SMTP (Simple Mail Transfer Protocol) server. If your web hosting platform is WordPress, for example, this can be done by installing the Post SMTP plugin and following the corresponding setup instructions.
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When you need help building your website, generating leads, or gaining conversions, Boston Web Marketing is there to assist you with your most prevalent SEO needs. Give us a call at (857) 526-0096 or use our digital form to get in touch with our expert marketing team today!