There are hundreds of listing sites that people turn to for reviews of businesses they want to know more about. Because there are so many, choosing which sites to list your business on can be overwhelming. It is crucial to know which are the most important listing sites for your industry and what you should consider when listing your business on any site.
Manually creating a business profile on several listing sites takes time. Because most business owners are extremely busy, it’s important to know which sites are a priority. Outstandingly significant, Google My Business should be your top priority. Google is used far more often than any other search engine as many web users turn to Google to ask about a business’ open hours, location, and reviews. Often times, Google will make a page for your business if enough people are searching for and talking about it but it is important to claim the business as your own and ensure all the listed information is accurate.
Similar to Google are the Bing and Yahoo directories. As two of the leading search engines, users are sure to visit these browsers for answers. If your business cannot be found or your information is incorrect, you will surely miss out on potential clients. Yelp is also a key listing site for all kinds of businesses and well worth the time it takes to create a listing. Once you have profiles on these main sites, the choice of which listing site to choose next should depend on the type of business you run and the audience you are targeting. For example, if you are providing a service such as painting and much of your clientele are homeowners in the surrounding towns, you should be focusing on local listing sites such as Angie’s List and Home Advisor. If you own a restaurant, you should focus on industry-specific listing sites such as Trip Advisor, Zomato, and Open Table.
In addition to traditional listing sites, you should have up-to-date social media profiles for your business where people can also find business information such as hours of operation and more details about the services you provide. While we have mentioned some of the most important listing sites, it is best to list your business in as many relevant places as possible to make it easy for people to find you wherever they are looking from. At Boston Web Marketing, we know this can be a timely procedure so we offer both social media optimization and listing site services. Contact us today to learn more about how we can help your business get found!