Google takes a lot into account when ranking a website. One of the most important tools in SEO is content creation. That is why almost any website whether it is for an electrician or a retail brand has a blog. A website with only 10 pages can grow to 100 pages after 2 years of weekly blogging. However, there is a lot that goes into writing an SEO impactful blog. Generally, a rule of thumb in the SEO community is to ensure that blogs are at least 500 words. Although recent case studies are showing that there is a greater
Avoiding Google’s Thin Content Penalty
SEO agencies have been fixated on word count for a long time. And that is not for nothing. The Google Panda algorithm is designed to punish websites that add pages with little to know unique and meaningful content. This is why word count has been at the forefront of SEO blogging strategy. Aside from the thin content penalty, bloggers need to be wary of duplicate content and orphaned content that hurts their website’s ranking.
Quality vs. Quantity
Throughout SEO’s recent history there has been a push for longer content. Tools like SEMRush published that highest-ranking pages in Google search results generally had more than 1,000 words per page. However, the question becomes if that is true causation or correlation. Although it is true that even recent evidence has shown that the best performing company blogs average out around 800 words, it is not so certain that it is the word count that is purely contributing to the higher ranking. Generally speaking, a longer blog post has more opportunities to provide stronger content. Longer blog posts contain more backlinks, more header tags, and other SEO boosting factors.
The Importance of Links & Tags
Although at a macro level, longer posts get better ranking, it has been proven that optimizing internal links and header tags is more impactful. And as for efficiency, a shorter post that has better optimization in the form of alt text, header tags, and links. Recent studies have shown that 90% of blogs researched did not have any organic traffic, and more than half of those unranked pages had less than two links.
Schema Markups, Rich Snippets, & Search Intent
Another important detail to consider is that Google’s algorithm and even UI is constantly evolving. There has been an intensified focus on creating rich snippet results that satisfy search intent. Creating blogs that have optimized h1 tags that satisfy search intent are more effective than needlessly long posts. Utilizing FAQ and blog schema markups also increase organic ranking.