Which Internet Marketing Channel is Right for Your Business?

Business owners have varying ideas on what direction he or she wants to take their company. Every person aspires to have a successful and profitable investment. Creating an online presence and utilizing the Internet for the business is a process. However, it can be rewarding by conducting research and choosing the best marketing tools for the business. It is beneficial for the value and longevity of the business to determine the best online marketing channel. There are several Internet marketing channels to consider that are favorable for businesses.


Search Engine Optimization (SEO)

SEO can help a business bring in traffic and help a business to rank through “organic” search results. The search results can be found in search engines such as Google and Bing. SEO specialists research keywords that correlate with a business to help the website move up in search result ranks. SEO specialists can assist in on-page optimization. This aspect of SEO is taken directly from a business’ website to improve search rankings. Everyone wants to appear on the first page of Google or Bing search results page and this is the tool to utilize.


Social Media Marketing

Utilizing social media platforms on a large and small scale is great visibility for a business. It can do wonders for gaining traffic to a website. Twitter is a great tool to reach target demographics. Twitter is home to over three hundred million active users monthly. A Twitter user can post links to the business website in tweets or in the profile. Specific keywords that pertain to the business in hashtags are all concepts of marketing a business through a social media channel. Social media marketing can tie into SEO practices (social media optimization) through keyword research.


Pay-Per-Click Advertising (PPC)

An individual who opts for PPC, bids on the placement of their website on search engines. This paid advertisement feature can earn visibility as well as traffic when similar queries are searched. PPC improves online advertising giving you the option on how a business owner wants their campaign to be viewed (locally or nationally). Google AdWords utilizes this feature.

Email Marketing

Many businesses collect email addresses from their customers to email them about promotions, events, and other information surrounding the business. Email marketing campaigns can be great for brand building. For instance, offering email newsletters can update customers on your business, upcoming sales, or other relevant content.


Public Relations (Online)

A favored aspect, public relations can generate media from your business to specific online outlets to build traffic back to a website. Public relations is always changing based on advances in media, technology, and shifted values of professionalism. This is a mechanism that is up to date on all things technology and media which is beneficial to keeping a business current with trends. Nearly all businesses are promoted through public relations, which can assist in branding a business.


These Internet marketing channels can overlap and be combined to create various forms of exposure for your business. In the end, the decision-making factor on the best route surrounds the goals of the business. What are the priorities of the business? Once that is determined, business owners can explore online channels and decide what would work best with what the business offers.

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