Understanding Alexa, Cortana, and Siri

Smart devices have been the newest crave of 2018 and as the year comes to a close people are wondering which device is the best? To put it bluntly, there is no definitive answer for which is the best overall, since all devices come with similar & different features. However, something that researches can track is how smart the devices are. When researches say “smart” they mean how accurate one of these artificial intelligence speakers pinpoint an answer to what you are asking.

How do they work?

Smart speakers have their own advanced technology which basically makes them a mobile search engine. Siri is one of the first artificial assistants that allows us to speak to someone who can do multiple tasks with your mobile device. It did not take long for other companies to develop their own form of an artificial assistant. Artificial assistants are now everywhere and not only on our phones. They are in our cars, homes & portable speakers.

The test

With all of these different sources of artificial assistance, it was only a matter of time before researchers wanted to see which device was the smartest. The test included Siri, Alexa Cortana, and  Google assistant which are the most popular devices out currently. The test was simple, 800 questions were asked such as ” Where is the nearest coffee shop” and based on the response of the devices they were given a grad on accuracy & legitimacy. All of these devices have search engines incorporated in them basically & pull the rankings from there.

The results

When it comes to response to searches, Amazon based AI came ahead in responses in local searches. When it comes down to overall best results, Siri won. So what does this mean? When it comes to the most accurate results Siri will give you the best answers mainly because Apple has been a step ahead of the game for a while.

Why does this matter

In the future, you may want to consider these consoles as a gift. Another reason is Google may be optimizing search terms for these AI’s. This could come in handy for keyword research. The way we speak & the way we write is not the same so verbal keywords cannot be matching with your current keywords. There is no word from Google yet announcing how they will combat the verbal vs non-verbal change, so for now, that may be something worth looking into in the near future.




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