One of the most common struggles marketers and SEO specialists face is coming up with new ideas for keywords. After mastering the basic keywords that are popular, it is hard to find unique keywords that have no been saturated or are completely different than the 10-20 keywords you already have seen. It can get discouraging after looking at competitors to only find out they are using the same keywords as you and that you can’t come up with any new ideas.
Luckily, there are eight places/websites that can be useful that you may not have tried to use just yet. Below are the eight different ways to find ideas for new keywords.
Landing Page Option in Google’s Keyword Planner
For those who have used this tool, it is great to generate keywords and see how much they usually cost for Adwords. However, you can also use the keyword planner for more than just Adwords. This tool is great to come up with keywords for SEO purposes and to see how frequent they are searched. That way you can see which of the options would benefit your website the most. Most people type in the industry or service they provide to come up with a keyword list. The problem with this method is that you will more likely than not get a list of keywords that you are already using.
Try using the landing page option within the planner to generate more unique keywords for your marketing campaign. Try inputting different URLs of your website and you will notice a big difference in the types of keywords that get generated. After entering a couple of different landing pages, you will have a good size list of unique keywords to add to your strategy.
Internet Forums & Message Boards
I know what you are thinking, internet forums still exist? The answer is yes, and they are more helpful than you may think. Message boards and forums still bring in a lot of traffic, they boast numerous contributing users and there are many searches where almost all of the front-page results come from forums. Researching using forums is a great way to find topics and keywords that have not yet been covered professionally.
Be sure to check out forums in your industry to find different topics you may have not known where available or thought of. You will come to find the uncharted territories of your industry you can use to increase your SEO strategy by using ideas from forums.
Google’s Related Searches & Autocomplete
Although this method is known, it is still one of the most useful keyword idea tools around. Whenever you perform a search in Google, you will notice a list at the bottom of the SERP. This list is the related searches section, where you can find other searches that are similar to yours that have been searched in in the past. A great way to see what your audience is looking up and to see what keywords you may have forgotten.
In addition to the related searches section of Google, you can use Google’s autocomplete and knowledge graph feature to find different keywords. By simply typing in your phrase along with a different letter after it, you will see different searches that have been looked up most recently. Just like with the related searches feature, you can see the most popular searches done when people type in a certain keyword you use.
Google Correlate is a tool that lets you know about other things people are searching for related to your keyword in question. Although, it will not help you dive deeper into one specific topic, it is a great way to broaden your keyword list. By typing in a keyword into Correlate, you will see similar searches people are performing that will be related to the keyword or phrase you are looking to expand. This is great when thinking of blog topics to write for your website if you have hit a writers block.
Google Search Console
This tool is probably one of the first and most helpful tool you will be introduced to when it comes to keyword generation. This tool allows you to sort keywords based on CTR, impressions, positions and more and can tell you all the words you are ranking for. The search engine console also includes keywords that you are ranking for that you have not even defined yet. This allows you to discover keywords that you are bringing in traffic for, even if you haven’t explicitly targeted them in your SEO efforts.
When looking in the search console, be sure to sort and look at keywords you are ranking for in positions 10-30 of the entire list. As the first 10 are most likely the keywords you started off using, but 10-30 you can find keywords that you haven’t tried to target but are ranking decently for. This could tell you that adding a page dedicated to this phrase and related phrases can boost your search ranking for the search term.
Google Trends is a feature that provides users with a list of topics that have been searched within Google over the past 24 hours. This is a great way to find popular topics within your industry as well as news articles related to the keywords in question.
The one downside to keyword tools such as the keyword planner, is that they rarely get specific when it comes to keywords research. You rarely will find brands or models of items unless you directly type them into the search areas of these tools. With Amazon being one of the biggest marketplaces on the web, there are millions of different brands and models available once you perform a search. Using these specific keywords can help you broaden your keywords list and help drive traffic to your website.
Wikipedia, since its inception, has been a great resource when it comes to looking up information on the web. You may not think of it but Wikipedia pages are a great way to research on new keywords for you SEO strategy. This is because each page comes with difference sections such as “See Also” and different category sections. Within these sections you will find related or different keywords around the topic you originally searched for. In addition to these sections, each wiki page has a section at the top of the page with related key-terms. All of these are great ways to come up with keywords or phrases that you may not have originally thought of.