When To Use Short-Form or Long-Form Content

Some people assume that if you have a long piece of content, it will perform better for your site. That is not always the case! Not all of your content has to be a large number of words to benefit your SEO. Short-form and long-form content work together to create the perfect balance of content and make a content marketing strategy that ends up victorious. Here are some key things to know about short-form and long-form content:

Short-Form Content

Short-form content is usually content that is less than 1,200 words. Short-form content can be anything from blogs, emails, social media, ads, news articles, and infographics. It’s lighter content that readers can go through quickly while still getting the information they need or were looking for. Short-form content gets your message across easily, and it won’t take as long to write as it would if it were long-form content. Social media is a very effective way of using short-form content. Captions on Instagram or even a Tweet get a message out in a small number of words and keeps the audience captivated!

Long-Form Content

Long-form content is usually over 1,200 words, and it is content that digs deep into a specific topic. Some pieces of content that are considered long-form include long blog posts, tutorials or how-to guides, ebooks, and evergreen pages. Long-form content can educate the reader in an in-depth way. If you are looking to learn about something, finding long-form content about your question or topic can help you the most.

Does The Length of Content Matter?

The length of the content does matter. This doesn’t you should avoid writing and using short-form content. Your content needs to be the right length for its intended purpose. Choosing the correct format for your specific goals of the content is what matters. Some content doesn’t need to be over 1,200 words, while others do.

In some cases, long-form content may be better performing in organic search than short-form. This has nothing to do with the word count. A lot of search queries need more detailed results and written content to cover the topic chosen thoroughly. Before deciding which form of content to write, go through your goals, and make sure you know which one can help you reach them. Know your target audience and what they would like to see and read the most, and then go from there! Content is flexible, and knowing the different forms can help your SEO.

Contact Boston Web Marketing

The content professionals here at Boston Web Marketing can help you create content that will benefit your SEO. Contact us to get started! Send us a message via our online form or call us at 857-526-0096.

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