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When Should My Business Pay For Engagement On Facebook & Instagram?

Back before Facebook and Instagram Ads were introduced, the social media platforms were the wild west as far as gaining engagement and an audience. With thousands and thousands of brand and business accounts available to the consumer, getting their attention can be a shot in the dark, at best. According to We Are Social, organic engagement rates on posts can range anywhere from 0.05% to 0.29% – meaning that even if you have a decent-sized following, the number of engagements on your posts can be slim to none. For this reason, paying for engagement on Facebook and Instagram can be a great way to gain a larger social media following for your business, but it’s not always the right time to do it. In this article, we’ll go over some tips on how you can maximize your return on investment on Facebook and Instagram ads.

Build A Following

One of the most effective ways to build a following on Facebook and Instagram is to pay for engagement via ads on those platforms. When you begin a social media ads campaign, it’s important to remember that, unlike with many other ads, social media users aren’t always looking for products to be thrown in their face. Instead, try to build a following based on the consistent posting of engaging content that users will find enjoyable. This will build brand loyalty and, hopefully, will help you gain an audience of repeat customers. Learn more about building brand awareness on social media by clicking here!

Specific Products & Services

Another reason to pay for engagement on Facebook and Instagram is to push specific products or services that you believe will perform well amongst a particular audience. If you’re confident that your business already has a wide enough audience to inspire trust and confidence in new customers, you can use social media ads to push products or services and expand your audience. In other words, social media users are much more likely to be trusting enough to buy from a business with thousands of followers than a business with only a few hundred or less. If your business is offering a product that you’re confident will do well with a specific demographic, give Facebook or Instagram ads a try.


One more reason to pay for engagement via social ads on Facebook and Instagram is to remarket your products, services, or brand as a whole. The more an audience sees and recognizes your brand, the more likely they are to follow you or learn more about your business. Remarketing is made simple using Facebook and Instagram ads and is a great way to drive further engagement on your social media accounts.

Contact Boston Web Marketing!

If you have any questions about social media management or search engine optimization, don’t hesitate to contact us! Our SEO specialists can help businesses in almost any industry achieve higher search results and more business leads. Give us a call today at (857) 526-0096, or fill out the contact form on our website for a free SEO audit!

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