Since its inception, Facebook advertising has proven itself to be a cost-effective and easy-to-use platform for marketers in every industry. Between its intuitive audience targeting and comprehensive reporting, many businesses have made it their go-to marketing vehicle. However, to maximize the success of Facebook ads, it’s vital for advertisers to understand their demographics’ behavior, especially as it syncs up with the calendar.
Why Are Ads Important?
In a perfect world, your Facebook followers would see every one of your posts organically. Unfortunately, we don’t live in an ideal world. Not all posts are included in every feed, which is why many businesses utilize Facebook ads – they can help you target a specific audience while forcing yourself high up on the feed. There’s a big difference between the best time to post an organic Facebook update and the best time to run a paid advertisement.
Ads have the potential to be seen by everyone on Facebook — regardless of whether or not those people have “liked” your page. The people visiting your organic posts in their news feed have already subscribed to them, whereas ads are inherently more intrusive and can put you on the news feed of people who don’t follow you.
You need to understand your business and your audience to figure out when to run your ads. For instance, if you have a company that provides lawn services, it probably wouldn’t be wise to run your ads in the winter. Diving deeper into your audience’s demographics and search tactics can help you better target your Facebook ads.
When Is The Best Time to Run Facebook Ads?
Things to consider include the highest-earning day of the week for online retailers. Historically this is Monday, while Saturday and Sunday have been the lowest. Consumer spending increased in the beginning and middle of the month because of the “the paycheck effect.” Understanding the consuming habits of your industry is valuable and can help you narrow down the best times to run an ad. Some other questions to ask yourself include:
- What days do you get the most sales?
- What time of day do your blog posts get read the most?
- When do you generate the highest number of email sign-ups?
The major holidays are important dates to center specific campaigns around, as it presents advertisers with a theme that’s easy to build campaigns on. This applies to major holidays such as Christmas, Thanksgiving, Independence Day, and Saint Patrick’s Day. Each of these holidays presents marketers with distinct themes easily adaptable on social media. Social media tends will receive more attention these days because students are on vacation. Other, less apparent dates for businesses to be aware of include school vacation weeks, quarter endings, and major sporting events. School vacation weeks are essential for companies, yet this will vary for geographic regions.