It goes without saying – the best time to post on social media is whenever your target audience is most likely to engage with your brand’s content. However, with the ever-changing algorithms on our most-used social networks, the new challenges arise as best times to jump into your followers’ feeds start shifting.
Since the absolute majority of Instagram users browse this visual network on a mobile platform, there has been a debate on whether Instagram posting is effective during regular business hours. Several studies have shown that many people use Instagram during weekdays more frequently than during weekends. There has been an observation that the spike of user flow on Instagram falls during the lunch hours.
As we know, Instagram moved away from the familiar reverse-chronological feed. The new algorithm filters users’ feeds based on pure assumptions of what would be the most relevant or interesting to each user individually. Nevertheless, your engagement also depends on great quality content. However, finding the best time to post on Instagram is about knowing your audience, testing different times, and measuring results.
While Facebook remains the most visited social network on desktop and mobile, the coefficient of mobile app users is steadily increasing. Even considering the updated News Feed algorithm, the times above work best to generate likes, comments, shares, and clicks. As usually, test out different times and monitor post reach to determine what works best for you.
Twitter is a digital newspaper of today and timing is the key to this platform’s success. The study shows that most tweeting activity is going on between 12 pm and 3 pm. Although, most retweets happen after 3 pm. These statistics can vary depending on who you try to reach out to. However, over half of all tweets are sent out during working hours.
LinkedIn is a professional network, which is why posting during working hours makes the most sense. Since the majority-minority crossover of desktop and mobile, mobile drives over half of all LinkedIn traffic. Like Facebook and Instagram, LinkedIn’s algorithm is designed to show you the most relevant content.