Facebook advertising has proven itself to be a cost-effective and easy-to-use platform for marketers in every industry since its inception. Between its intuitive audience targeting and comprehensive reporting, many businesses have made it their go-to marketing vehicle. However, to maximize the success of Facebook ads, it’s vital for advertisers to understand their demographics’ behavior, especially as it syncs up with the calendar.
Obviously, the major holidays are important dates to center certain campaigns around, as it presents advertisers with a theme that’s easy to build campaigns on. This applies especially for major holidays such as Christmas, Thanksgiving, Independence Day and Saint Patrick’s Day. Each of these holidays presents marketers with distinct themes that are easily adaptable on social media. Furthermore, social media tends to receive a higher amount of attention on these days, considering they’re often vacation days for many students and individuals in the workplace.
Other, less obvious dates for businesses to be cognizant of, include school vacation weeks, quarter endings (Q1,Q2, etc…) and major sporting events (Super Bowl, Olympics, etc…). School vacation weeks are considerably important to know about for businesses, yet this will vary for geographic regions. For instance, if your attire business is located in Ohio, and Ohio State University’s Spring Break is in March, it may be beneficial to advertise for a bathing suit discount in the weeks leading up to Spring Break. For national businesses, it’s smart to make sure campaigns are using proper geographical targeting.
The important thing to remember is that the calendar is concentrated with plenty of events to theme your Facebook campaigns around.