Internal links are an important part of SEO for your website. They help to grow your website by directing search engine crawlers to new pages on your site. They also help to boost the ranking of those pages on the search engine results pages (SERPs). However, if you use internal links in excess or create redirects that no longer exist, you can actually harm your SEO efforts. In this blog post, we will explain what internal links are and how they can be helpful to your business. We will also discuss when using internal links can negatively affect SEO and how to avoid these problems.
What Are Internal Links?
Internal links are hyperlinks that point from one page on a website to another page on the same website. They are an important part of SEO because they help search engine crawlers to find new pages on your site and boost their ranking in the SERPs. When you create internal links, be sure to use keyword-rich anchor text that accurately describes the page that you are linking to.
How Can Internal Links Help My Business?
When creating content for your web pages, social media accounts, and blogs, including strategically-placed internal links can be helpful towards bringing online traffic to your business. If you have a blog, for example, and you write a post about a new product that your company is selling, you can include an internal link to the product page on your website. This will help to increase traffic to your website as well as boost the ranking of your product page in the SERPs. Additionally, internal links can help to grow your website by directing search engine users to new pages on your site. When you are creating a new page, be sure to include internal links to other related pages on your website. This will help the search engines to index your new page quickly and accurately.
When Can Internal Links Negatively Affect SEO?
If you use internal links in excess or create redirects that no longer exist, you can actually harm your SEO efforts. When using internal links, be sure to use them sparingly and only when they are relevant to the content on your page. Additionally, avoid creating redirects that point to pages that no longer exist. This will confuse search engine crawlers and could result in your website being penalized by Google.
How Can I Avoid Negative SEO Effects from Internal Links?
To avoid negative SEO effects from internal links, be sure to use them sparingly and only when they are relevant to the content on your page. Additionally, make sure that all of your internal links work properly and lead to the correct pages. If you are creating redirects, be sure to test them thoroughly to make sure that they work correctly. Finally, keep an eye on your website’s SEO health by using a tool such as Google Analytics, Tag Manager, Search Console, and other Webmaster tools. This will help you to identify any potential problems with your website’s SEO and fix them quickly.
Contact Our Web Design & Content Creation Teams to Optimize Your Business’s Website & Social Media Accounts in Boston, MA
If you need help optimizing your website layout, landing pages, and social media accounts, contact Boston Web Marketing at or give us a call at 857-526-0096. We offer SEO services that can help to improve your website’s ranking in the SERPs and bring more traffic to your business. For more helpful tips on SEO and online marketing, be sure to check out our blog.