Whatsapp is an app that allows users to send text, image, video and audio messages without paying any per-message SMS charges. A total of around 1 billion people have the app active on their mobile device. The app first became active in 2009 and then in 2014. Facebook bought the instant messaging service for $19 billion.
If you’re a business owner looking to reach a new way to interact with your audience, this app allows you to communicate with users in different ways.
- One-to-one chat: You can message back and forth with one person.
- Group chat: You can invite all group members including the full list of participants to chat with you and each other.
- Broadcast Lists: This feature sends a message to all group members, however, each member won’t see replies or other member’s comments.
- WhatsApp Calling: You can also call a contact using your data plan instead of your minutes. This feature allows you to online interface.
This social media app is beneficial because it allows small businesses to send messages to their entire subscriber base at no cost.