In recent studies, statistics confirms that email marketing is dominating the digital marketing channels for both small and large businesses. Not only is email marketing tactics bringing in big-time results for businesses, but this method is also giving more bang for their buck!
Here are 3 reasons why email marketing is the king of digital marketing:
- Not only is email the most number 1 activity on the Internet, it is also the number 1 activity on mobile devices.
- The total number of email accounts is expected to increase to 5.2 billion accounts by 2018.
- Consumers say that email is their preferred way of communication.
- The most common form of email outreach: promotional emails. 61% of users say they like to receive these types of emails and would even like to receive them more frequently.
- Email is the single most effective tactic for awareness, acquisition, conversion and retention.
- You are guaranteed to acquire newer clients via email than you would on Facebook or Twitter
Return of Investment (ROI)
- Online consumers are more likely to purchase as a result of an email
- This results in a higher conversion rate as opposed to social media or direct mail
Email campaigns are extremely easy to track and measure. There are tons of ways to test, assess and optimize each campaign, giving you all the ammo you need to appropriately engage with your audience.
Boston Web Marketing of Boston, MA specializes in small-business email marketing campaigns for our clients. If you are looking for email marketing management for your business, contact us today at 857-526-0096 or via firstname.lastname@example.org!