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What’s the Difference Between On-Page & Off-Page SEO?

There’s a lot that goes into making sure your website is completely effective and you are getting the website traffic and conversions you need to run a successful business. In order to have a fully optimized web presence, you need to focus on both your on-site and off-site SEO. Knowing the difference is critical to avoiding key mistakes that can limit your exposure to potential customers and keep your website in the top page rankings.

What is On-Page SEO?

On-page SEO involves everything on your website itself, from your content to metadata to alt text. Your pages, service areas, and blogs need to have fleshed-out, keyword-rich content that makes sense to the reader. Quality content is a key part of on-page optimization, and you should make sure you are looking at your data in the Google Search Console to see which keywords your site appears for, and how many clicks and impressions you are receiving on average.

Make sure every type of content includes images with appropriate alt text, a brief description of what the image contains in order to make it legible for search bots to crawl and index. Thin content, or short pieces without much information, are not going to be crawled by Google and other search engine bots, or will not be able to give you the type of ranking you are looking to achieve. Another factor you can control on your website includes whether or not it is mobile-friendly, or cleanly visible on smartphones and tablets. Mobile-friendliness is critical to the user experience for visitors who may be on the go and on their way to your brick-and-mortar location. You can also further optimize your website by working on your page speed, or the time it takes for a single page to load. Slower websites are more likely to lose visitors due to impatience.

What is Off-Page SEO?

While on-page SEO deals directly with your website and your content, off-page SEO deals with the rest of your online presence including social media and links to your content from partners, reviewers and listing sites. Links help build up your authority online, which in turn helps your rankings if your company is appearing in search results over and over again through different links and customers continue to visit, you’ll be able to maintain high rankings.

Questions? Contact Boston Web Marketing to learn how to optimize your online presence today!

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