What’s the Difference Between Local SEO and Traditional SEO?

Search engine optimization (SEO) is often broken down into two strategies: traditional and local. While both of these strategies share the common goal of improving online visibility, there are several distinctions between the two. In this blog, we’ll explore the differences between traditional SEO and local SEO, how to improve your local SEO, and how you can measure local SEO metrics.

SEO vs. Local SEO

Traditional SEO involves the optimization of a website to rank higher in overall search engine results pages- often referred to as SEPPs. This strategy focuses on improving rankings on a national scale. A traditional SEO approach focuses on content that uses broad keywords that apply to an audience on a wider scale. Techniques can include on-page and off-page optimization, leveraging backlinks, creating quality content, and improving technical elements like site speed and mobile-friendliness.

In comparison, local SEO focuses on optimizing a website to be more visible in local search results. This strategy is more favored by businesses with physical locations that cater their services to a specific local audience. Local SEO revolves around location-based keywords, both in on-page content and metadata. Where traditional SEO’s goal is to improve a website’s overall visibility and traffic across various locations, local SEO works to specifically target a particular geographical area.

Strategies to Improve Local SEO

Improving local SEO metrics requires a multifaceted approach that is tailored to your specific business. To start, it’s crucial that your business has a Google Business Profile (GMB). Optimize your GMB Profile by ensuring that the business information is accurate and consistent- including your website link, business hours, address, and phone number. You can further optimize the profile by adding photos, business categories, a description, and service areas. Encourage customers to leave reviews as they play an imperative role in local search rankings.

Additionally, local SEO efforts can be boosted by acquiring local citations from reputable directories. Adding your business details to local listings and directories provides a high-quality link back to your website and improves consistency in name, address, and phone (NAP) across the web.

Here are additional strategies to further improve your Local SEO metrics:

  • Incorporate location-specific keywords in website content
  • Target nearby towns and zip codes in metadata
  • Use local schema markup to improve NAP consistency
  • Create content that is tailored to the interests of your local audience
  • Use email marketing and social media to connect with a local audience

How to Measure Local SEO Metrics

Measuring the effectiveness of your local SEO strategy involves tracking various metrics across various tools offered by Google. Start by monitoring the performance of your Google Business Profile insights. Analyze the data on impressions, website clicks, calls, and direction requests. Furthermore, keep track of local keyword rankings and organic traffic for your targeted location on Google Search Console and Google Analytics. These platforms provide valuable insights into user behavior, traffic sources, and geographical data. Assess the click-through rates for location-based keywords and track conversions that come from local searches to further gauge your local SEO efforts.

Contact Boston Web Marketing For a Successful SEO Strategy

While both traditional SEO and local SEO aim to enhance a website’s visibility in SERPs, the techniques used for each strategy can differ. Are you looking for a team of experts to help you with your local SEO strategy? Look no further than Boston Web Marketing. Our digital marketing specialists are experienced in all things SEO. We can help your site gain first-page search results and improve your local and global audience reach. Contact us today at (857) 526-0096 or email us at sales@getfoundquick.com to get started today!

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