Search Engine Optimization is a complex system. There are hundreds of ranking factors and countless things you can do to optimize your website in order to improve your rankings on search engines. Whether you are a business owner or an SEO specialist for the company, go onto Google and make a quick search for the companies name and the town they are located. When you do this, you should see the companies website first followed by articles about the company, social media accounts, business listings, etc. So, how can you benefit from this, and what exactly should you be looking for when you search?
Google wants an online profile across listing sites that are both accurate and cohesive. Simply searching your name can bring up listing sites you were unaware of. Look through these and make sure all the information is correct. Consider the key details: NAP (name, address, and phone number).
Believe it or not, but some businesses have multiple sites with the same content and either don’t know it or don’t tell their SEO company. This can drastically hurt the site in terms of ranking online. Redirecting the old sites to the most optimized site will eventually relieve you from Google’s dog house.
Over the years, businesses get articles written about them, or they have affiliations with other companies and have a profile page. Searching your name could bring up 2-3 articles about your business. Reaching out to these sites and asking for a backlink could give you an extra SEO boost, bumping you up even further in the search results.
How you appear online is crucial. The reviews people leave about your company on sites such as Yelp and your Google My Business page can greatly affect your reputation. These reviews, combined with the articles that get written about your company can directly affect a consumer’s decision on if they wish to work with you or not. If you search your name and see harmful articles or poor reviews show up on the first page, you could be losing potential business. This is a big part of your reputation management.
If you’re looking for a trusted company to boost your with your online presence and handle your reputation management, Boston Web Marketing is here to help! Fill out an online form or give us a call at 857-526-0096 to get started!