Now that 2017 is in full swing it’s time to take a step back from your daily SEO tasks and take a look at some goals for your 2017 SEO campaign endeavors. Looking at your projects with a new ‘big picture’ perspective you might be able to find some actions that can help you out in the short and long term.
The Short Term
There are a few things you can add to your SEO checklist right now that may help you immediately if you’ve put them on the back burner towards the end of 2016.
Analyze your content
- Looking at your website visitors search behavior and seeing if that’s changed at all over the past year is a very important task to take care of. By knowing what your consumer is searching for, it will allow you to tailor your content if necessary to match what needs your visitors have when searching for you business vertical.
Review the search console (Google & Bing)
- Your search consoles can sometimes be completely forgotten about as you get engulfed by the day to day activities of managing SEO. SEOs sometimes forget that the search console is one of the best resources for checking up on your sites health and making sure everything is A-OK. Here are a few things you can add to your next search console review:
- Make sure there are no markup errors
- Revise duplicate or meta descriptions that are too long using HTML improvements
- Ensure mobile usability is great
- Check to see if there are any blocked resources on your site
- Resolve any 404 errors that are on your site
The Long Term
These are a few longer term projects that you can think about implementing to ensure you don’t lose authority over the course of 2017.
Switch to HTTPS
- Google recently announced that secure sites will receive a ranking boost. For example, if two sites were identical SEO ranking-wise (relevant content, high-authority links, well optimized, etc…) and one was https instead of https, the more secure https site would rank above the non-https site. Users value a safe, secure browsing experience and Google is rewarding webmasters that provide this.
Focus on the mobile experience
- With a large portion of searches coming from a mobile device, it is important to ensure the mobile experience is top-notch for your users. The first place you can look to see how your mobile experience stacks up is the google search console which will give you a quick grade on how mobile friendly your site is.
- This would include making sure you roll out AMPs (Accelerated Mobile Pages), which provide much faster loading pages to google for people that are browsing with a mobile device. While there is no ranking benefit from incorporating , however it will offer a faster mobile experience to users resulting in better engagement overall.