Although most business owners know that showing up in search results is important for their brand, many often question if a professional search engine optimization (SEO) service is worth putting the money into. Here’s a breakdown of exactly what services you’re investing in when you hire a digital marketing agency.
Optimization of Your Existing Site
Although you probably have a website right now, you likely have no idea if it was built properly optimized for SEO. A digital marketing agency will start by conducting a full audit of your current website content, making sure that each page & post is optimized with quality meta titles, meta descriptions, header tags, backlinks, and calls to action so that you are getting the most out of what you already have.
Consistently Refreshed Content
Along with optimizing your current content, adding new content to your website is important because it gives search engines fresh information to index. Since business owners are busy running the rest of their business, creating new content for their website is probably falling low on their to-do lists. An SEO professional will build out new pages highlighting your business’s services, service areas, and blog posts containing long-tail queries so that you are showing up in search results everywhere possible.
Paid Ad Campaigns
On top of building your organic SEO, digital marketing agencies will also have ads specialists to manage & optimize your paid ads campaigns if this is something you choose to invest in. Properly managing Google Ads is crucial to making sure you are getting the lowest possible cost per click (CPC), and the good quality leads that are most likely to turn into conversions.
Do you know what people are saying about your business in the online community? A digital marketing agency can ensure that you are addressing all of your reviews, good and bad, in the best way possible. We can also offer a strategy to increase your number of positive reviews which will, in turn, get you organically ranking even higher.
Social Media Management
Depending on the industry, social media can be crucial to generating new leads. The key to social media, however, is building a consistent presence and interacting daily with new and existing followers. This is yet another piece that many business owners simply do not have the time for. A digital marketing agency will manage your social media presence across platforms, making sure you are taking full advantage of all they have to offer.
Hiring a Digital Marketing Agency
If all of the above are services you either didn’t know existed or don’t have time to do yourself, investing in SEO management with a trusted digital marketing agency is a move that could significantly boost your business. Boston Web Marketing has been working with small and large businesses across the country for over a decade and we are ready to work with you to get your online presence to the top! Give us a call today to see what we can do for you. 857-526-0096