Meta descriptions are one of the first aspects of your website that you’ll want to optimize when implementing SEO. As the piece of information that appears is shown under the page title on search result pages and when sharing content to social media, they are utilized by both search engines and readers to understand what the page is all about. If you’re still unsure of what a meta description is or if you’re having trouble optimizing yours properly, keep reading!
What to Know About Meta Descriptions
Although writing your meta descriptions can be overwhelming, knowing the best practices for writing meta descriptions is going to make the process much easier.
- The optimal length for a meta description is 150-160 characters, including spaces
- Include the target keyword and locations in the meta descriptions to help with rankings
- Each meta description should be unique to that page
- If you don’t edit your meta descriptions, search engines will pull random text in from the page
- Think of meta descriptions as short and sweet ad copy about the content on the page
Why Meta Descriptions Matter
Meta descriptions give search engines a better understanding of what your page is about and they will help the page accordingly, depending on the keywords and locations you include in the description. Meta descriptions also allow you to catch a user’s attention when they’re scrolling through search results. By including effective calls-to-action and attention grabbing words, you can increase the chances of a user clicking through to your website and converting to a paid customer.
Tips for Writing Attention Grabbing Meta Descriptions
The main point of a meta description is to inform search engines of what your page is about and to grab the attention of the user to help increase traffic to your website. The best part? Customizing your meta descriptions is easy! If you’re using the WordPress platform, we highly recommend utilizing the All In One SEO plugin. This plugin will also allow you to create a robots.txt, XML Sitemap, customize your page titles, and more.
The meta description introduces the user to what the page is about. Include relevant keywords, locations included in your service area, and a call-to-action to help encourage further communication.
When writing the meta descriptions for the blog posts on your website, give the user just enough information that it sparks their interest and leaves them wanting more. Creating suspense will allow the user to feel as though they are receiving exclusive information that will only be accessible for a short period of time.
Target the Right Audience
If you offer services to a specific group of people, be sure to include this information into your meta descriptions in a natural way. This will help you further target your ideal client and help increase conversions. For example, if you offer air conditioning maintenance services to homeowners, include the words “residential” or “homeowners” in your meta description.