One of the trickiest parts of adapting an SEO strategy for your business is being prepared for sudden changes in the search engine. Google undergoes algorithm changes a few times per year to adjust and adapt to the way that people search. Their latest update is a perfect example of that trend! Google has recently introduced a new feature for ecommerce websites called retail search to help improve the quality of searching for said websites and products. If you’re unfamiliar with this new feature, we’ll give you a crash course on what you need to know!
What is the Purpose of Retail Search?
There’s a reason why user experience is such a high priority on Google’s list; it makes or breaks the quality of any search! Google created Retail Search as a means of improving the user experience for those searching for ecommerce products. According to a survey conducted by Google Cloud, search abandonment rates contribute to massive losses in the retail industry. Specifically, when people don’t find what they’re looking for on search results, it costs retailers over $300 billion per year! Google’s new Retail Search aims to ease the financial burden of retailers and improve the shopping experience for its users.
How Does It Work?
To take full advantage of Retail Search, retailers work together with Google to optimize their data based on user experience and intent. Google uses top-grade AI to better understand the search queries that are used to search for retail products. From the data it collects, Google uses these search queries to connect users with more relevant search results. A retail website will need to optimize their products to meet the standards, matching product attributes to the most common search terms for them. It can even use image recognition to pull up similar items from your inventory!
How Can The User Control Their Ranking?
A successful SEO strategy means accounting for all of the little things that make it up, but that doesn’t mean that success can’t be measured. The Retail Search platform allows users to measure their performance against the competition and create models for their products. In order for a business to improve their standing, they can monitor their performance to discover what works and what doesn’t. As long as your business creates a good user experience, you should be on the right track.
SEO With Boston Web Marketing
An SEO strategy has many little moving parts, and Boston Web Marketing is here to help you manage them all effectively! We’ll formulate a personalized SEO strategy to get your business the leads it needs. To help improve your search engine rankings and SEO, click here to contact us directly!