If you’re not utilizing the Google Posts feature on Google My Business, or even know what it is, you’re not alone. If you look up your competitors, you may find that many of them are not taking advantage of this tool. However, you may be missing out on the benefits that these posts can have (and a chance to have a leg up on your competitors!) Google Posts became live for all Businesses in June of 2017, with several features that allow you to customize your post for specific goals. This article will go further in depth to make sure you’re getting the most out of Google Posts.
What are Google Posts?
Google Posts allow you to personalize your Google My Business page, by adding new posts that keep your customers up-to-date with the most relevant and current information about your business. They are another way to engage with your customers before they even get to your site. They can act as a teaser, or another way to entice users to click on your site over a competitor’s. Google Posts allow you to choose whether you want to promote a product, offer, event or what’s new. From there, you can type out a post up to 1,500 characters and a photo. Be sure to make the first 100 characters count, as this is what will be displayed on the search results page. Additionally, one of the best features is a call-to-action button. You can choose to include a button to book, order online, buy, learn more, sign up, get offer, or call now. This is a great way to encourage engagement on your post.
How Do I Post?
Google Posts is accessed in your Google My Business account. On the left-hand side, choose the “Posts” tab, and click add new. From there, add your text, image, and call-to-action button, and you’re done! It’s that simple. Posts will only last for 7 days, so make sure to keep the information current. Taking a few extra minutes a week to add a post with relevant news about your business can make a big difference.
Who Should Use Google Posts?
To put it simply: Everyone. As long as you have a Google My Business page, you can start posting. They are a quick way to make your page stand out against your competitors, so why not use them? Additionally, some research has shown that it can even slightly help with your rankings. Many businesses who use these posts have also seen increases in their traffic and conversions. You can use Google Analytics to track how your posts are performing.
Contact Boston Web Marketing
To learn more about how to best utilize Google Posts and other aspects of Google My Business, contact the SEO experts at Boston Web Marketing. Fill out a contact form or give us a call today at (857) 526-0096.