What was Google’s Recent “Florida 2” Update?

Florida 2 update

What was Google’s Recent “Florida 2” Update?

If you follow Search Engine Optimization blogs or forums, there is a chance you have been seeing news regarding a recent update put out by Google. Some are calling it the “Florida 2” update and a lot of people are confused as to what change is and what it means for their site’s rankings. We wanted to write a blog clarifying some of the Frequently Asked Questions regarding this update that happened as of 6 days ago today!

Why was the update called “Florida 2?”

To understand the origin of the initial Florida update, you need to go back in time to 2003. The reason an algorithm change was called “Florida” back then, was due to it being announced at an industry conference taking place in Florida. This algorithm change had nothing to do with the rankings in Florida.  This most recent update also happened shortly after a conference in Florida which spawned its name “Florida 2 update” across the web.

Google’s Official Announcement to Name the Algorithm Change

Due to mass confusion by marketers, many of which were not in the industry let alone middle school when the initial Florida Update came out, Google officially changed the name of the update to the “March 2019 Core Update.” Makes a little more sense, no? In addition to a clear name, it was announced this new update shared no similarities from an Algorithm standpoint to the update that occurred in 2003.

Since Google comes out with multiple updates each year, they try to avoid naming each update. When big changes are made, this is where you will see Google name an update like the Penguin update in April of 2012, that targets sites trying to spam users or the Pigeon update that happened in July of 2014, that helped with local search results.

What does the March 2019 Core Update Mean?

At the moment, it is hard to say what pages will be impacted and what Google had specifically done. IT has been reported that the purpose of this update was to benefit pages that were previously under-rewarded. If you noticed a webpage drop in rankings or page views since the update, it doesn’t inherently mean there is something wrong with the said page. The best thing to do in this scenario is to review Google’s Best Practices in terms of creating great webpages. From there, as you continue to add more relevant content throughout your site and on the page, better rankings should follow. Some may even experience potentially less traffic in whole, but overall better user engagement and conversions as these users find your page relevant and valuable.

Boston Web Marketing: A Google Partner

As a certified Google partner, we stay up to date on these Core Algorithm changes. If you noticed a drop in rankings (especially if you saw a traffic increase after the August 1st update) there is a chance your page had been impacted by this update. Give Boston Web Marketing a call today and we are happy to run an SEO audit of your site and work with you to get your site back to where it needs to be!

Evan Bidgood
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