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What Voice Assistants Means for the Future of SEO

One of the hottest buys this holiday season is Google Home.   Google Home is a voice assistant, where users can personalize the device for voice commands such as playing music or lighting up a fireplace, and use it find information.

The difference between a regular Google search and Google Home is that with Google Home, it’ll talk back to you.

Digital assistants like Siri, Alexa, Cortana, and Google’s Assistant have revolutionized the way we search.  Instead of having to sit down at a computer, or grabbing a tablet or phone, technological advances such as Google Home, or Amazon’s Alexa, have made the “search” experience that much easier.  But with the change in how users search also means a change in SEO.

How are voice searches different from traditional searches?

Traditional searches are where users type keywords into a search bar.  With voice assistants like Google Home, Amazon’s Alexa, Siri, and Cortana, the user can ask a question, and the voice assistant will provide an answer in a conversational tone.

Why are voice searches good for the user?

Voice searches are user-friendly because it can be completely hands-free and it’s conversational.

For instance, when it comes to cooking in the kitchen, looking up a recipe can be easier and mess-free by asking your device a question and having it recite the recipe instead of stopping to type “What are the ingredients?” read the recipe on your phone or computer.

How do I prepare my site for voice searches?

If you want to optimize your site for voice searches, use long-tail keywords and focus your keywords around natural language queries, just as you would talk or ask questions in everyday life.  Users who search with voice commands are usually asking in sentence form, and using conversational phrases.  The voice assistants can be personalized to the user, and respond in a conversational tone that offers the most relevant information.

When it comes to preparing your site for voice searches, it is also important to make sure your business listing has a firm grasp on local and organic searches for when consumers utilize “near me” searches.

Adding FAQ pages to your site will also appeal to voice searches because users are looking for answers that fulfill immediate needs.

Why do voice searches matter for the future of SEO?

Because the nature of the way we search has changed, the same is true for SEO.  Unlike traditional typed searches on a desktop or mobile device, people are using voice searches for quick feedback and to use this information immediately.  Voice search strategies need to be incorporated into websites because voice searches are the future of SEO.

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