Blogs on your website should be topical. There are millions and millions of blogs out there on a huge range of topics. It’s harder to stand out on the internet now more than ever. There are likely many blogs being written about your industry topics, so it takes original and optimized content to stand out. SEO isn’t rocket science, though. By creating high-quality content, you can drive traffic with your blog.
Recognize Search Intent
Before getting started on your writing, it’s important to know what your audience is searching for. There are a few types of searches that internet users typically make.
Information: Very frequently, users log onto search engines to learn something. They often pose a question in the search bar but not always.
Navigation: When web users are interested in heading to a specific location like a restaurant or storefront, they typically head to Google and search there.
Commercial: This user is on the web to make a purchase. This type of user may include “buy X product” in their query or simply search for discounts on a popular consumer item. This user is sometimes ready to purchase and sometimes takes time to research the product or service.
Target Search Intent
The goal of search engines is to provide users with the information that they’re looking for. The more that your content aligns with user intent, the better your results will be when it comes to ranking on search engine results pages. So how does one do this? Head to Google yourself and enter a search that you’re interested in, and take a look at the results. Notice what content is provided and see what you can draw from it for your own content.
Popular Blog Ideas
This type of blog targets the informational type of users, which is the majority. These types of blogs are excellent for addressing common issues in your industry and how to address them. They can be tutorials, recommendations, and more. Just make sure that your information is clear, correct, and informative.
This is a powerful type of content that you probably see everyone online, including social media and search engines. They’re a great way to present information to readers in a clear way without them having to read large paragraphs. Plus, they’re much more likely to be engaged on social media. Titles for lists are often more catchy than other blogs as well!
Authority is a significant factor in SEO, so it only makes sense to create definitive posts like guides on your website. This can be cornerstone content where you break down key products, features, aspects, etc., in your industry for readers in a concise way. It can be a commitment, but a worthwhile one that can lead to more content opportunities down the line.
In creating blog content, you want to first learn the intent of the user that you’re targeting. Once you know that, you can determine which type of blog will best reach that user. Next, do your research and create an engaging and thorough blog and be sure to promote it!
Contact Boston Web Marketing today for assistance with your blog strategy and growing your small business online.