What is the first thing you see when you look at a Facebook page (whether it be a personal or business page)? Their cover photo. Business cover photos should be relative to their company’s brand. Since the cover photo is one of the most noticeable parts of a Facebook page, it is important to a business, that they follow the best practices when choosing a cover photo for their page.
- All Facebook cover photos 851 pixels wide by 315 pixels tall.
- Keep your image simple and clear. Although the normal “20% text” rule does not exist for cover photos like they do for ad campaigns, it is important that you keep your images clean and to the point.
- Optimize your image for mobile users as well. If you have noticed, cover photos differ in size when on desktop versus on mobile. Some parts of your image could be cropped out on a mobile device because of limited space, so choose an image that looks professional on both desktop and mobile.
Choosing a cover photo for a business Facebook page is easy if you follow the above guidelines. Remember to never post any discriminating or inappropriate images because Facebook will penalize you and potentially remove your page!