When you make a website for your business, there are tons of little details to keep an eye on that could make or break your success. At the end of the day, the ultimate goal is to get business and conversions with it. But there are a ton of things that can go wrong along the way. One of them can happen before your website ever gets published; your website’s hosting! It’s important to choose the appropriate provider for your business’s needs with a reputation for getting the job done. But, what are the most important things to look for in a hosting provider? We give you some pointers below!
You may not think security is an important element of website hosting, but think again! Hackers can infiltrate your website, affecting its credibility to search engines and your website’s overall traffic. If your hosting provider doesn’t offer safeguards to protect your website from attacks like this, steer clear! The right hosting provider will help to secure your website’s files, consistently beating any attackers and preventing them from accessing sensitive data. A secure website is a safe website!
Did you know that caching can affect your website’s traffic AND its page speed? If you don’t have a ton of that storage on your website, it can affect how many users your website can handle before it reduces page speed and other elements. The best hosting providers will give you a ton of storage for your cache, which can greatly increase the amount of visitors it can handle. This can be helpful for decreasing your website’s bounce rate while increasing traffic, so don’t underestimate this feature!
The FTP files, or file transfer protocol files, on your website are the building blocks that control what a user sees when they click on your website. If one of these files is compromised, it can lead to a complete shutdown of your website! Hosting providers that make backups of your site’s files allow you to easily pinpoint any lingering issues and solve them with haste. It can be the difference between a two hour problem and a two month problem.
SEO Strategies With Boston Web Marketing
Believe it or not, website hosting is one of the many building blocks of a successful SEO strategy! It’s one of the many SEO services that our team at Boston Web Marketing can provide to your business. We can work with you to develop a personalized SEO strategy to boost your website to the top of search engine results pages. To get started on that process, click here to contact us directly!