What To Do If Website Receives Google Penalty

If your website receives a penalty from Google, it is not the end of the world, but not an ideal situation. Google algorithm penalties can cause websites to drop in search engine result rankings which in turn will affect organic traffic reaching your website. If you believe a Google Penalty your website received is a misunderstanding, resolving the situation is possible. Here are a few things you should do after being made aware your website has been penalized by Google.

Conduct An SEO Audit

SEO audits should be done regularly, but especially after a website receives a Google penalty. There are a handful of free SEO audit tools available now and performing a website audit can indicate what caused your website to get flagged for the penalty.

Address The Reason Or Reasons Your Website Received The Penalty

Once you can detect what caused the penalty, try rectifying the issue as soon as possible. If your website is suffering from a Google Panda Algorithm violation, it means your website contains too much low-quality content, thin content, or duplicate content. Always write content for users and do not skimp on the word count. Most of all, do not intentionally duplicate the content of another website. If a Google Penguin Algorithm violation is the cause of the penalty, remove any links or backlinks that were purchased or obtained in a way that violates “White Hat” SEO practices.

How To Avoid Google Penalties

Google penalties are quite simple to avoid if you follow these steps:

  • Do Not Buy Links from Other Websites
  • Do Not plagiarize someone else’s work
  • Do Not overuse keywords
  • Do Not try to manipulate Google’s Algorithms
  • Do Not post content thin on words repeatedly

Professional SEO Services in Boston MA: Boston Web Marketing

At Boston Web Marketing, our digital marketing specialists can help your website avoid Google penalties and improve within search engine result pages. We offer a variety of digital marketing services, so if your website needs to be revamped or redesigned, we can help with that too! We are always excited to work with new clients. Contact us today to get started!

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