In the past 2 months, Google has rolled out two major search algorithm updates, possum & penguin 4.0. Due to these updates, some people saw dramatic increases while others fell off the map completely. Major Google algorithm updates can affect your search results greatly, either for better or worse. But don’t panic just yet, here are a few tips on what you should do after a major Google algorithm update.
Major algorithm updates can happen with no warning or explanation and unfortunately Google does not provide us with a detailed list of changes they have made. This is why it is important to stay well informed. During the beginning stages of a major update, many people will try to guess at what is happening and many will be wrong. Make sure you are checking and reading credible sources like Google Webmaster Blog or Search Engine Land so that you don’t get lost in the rumors.
Wait to React
When you realize a major algorithm update is happening it is important not to panic. When you panic you are more likely to make decisions that could hurt you down the line. The best plan of action is to wait until you have all the information to make an informed decision. During the early stages of an update, it can be tempting to go out and make changes to your site that could end up being wasted work in the long run. Instead, wait and see how your site has been impacted. Make a note of where you are at the beginning of the roll out and compare metrics a few weeks later.
Now that you are well informed and have waited to see how your site has been impacted you can make adjustments where necessary. Make sure to look at other recent updates when making adjustments because these could also affect your site. When making adjustments on your site after an update make sure you make one change at a time, that way you can see the impact of the adjustment. This will give you a better idea of what is going on.
Major algorithm updates can be stressful but if you follow these simple steps and have been doing your SEO right you should have nothing to worry about!