With it now being December, and 2019 less than a month away, it is time for marketers and business owners to reflect on what has worked for them and what hasn’t over the past year in the world of SEO. It is also, however, time for them to reflect on what changes they need to anticipate and adapt to going into the next year.
To help with that, we have taken the liberty of compiling the most important stats marketers should be looking out for in the near future. We understand the importance of keeping up with the latest shifts and trends in the digital landscape, in order to stay competitive in today’s market. All of these statistics are taken from CMI’s annual 2019 B2B Content Marketing Benchmark North America Report. Here are the top 4 trends in content marketing you should be looking out for in 2019.
70% of B2B Content Marketers say that Content Marketing is Much More Successful than One Year Ago
Content has always been a major part of marketing, but to see it rise further in prominence is surprising nonetheless. As more businesses see the benefits of marketing, it pays for business owners to invest more into it, and for marketers to improve their skills in it.
To make the case even more convincing, 93% of the most successful B2B content marketing agencies reported that content marketing is a vital part of their company’s operations, resulting in a solid correlation between the increased focus on content and the success of the company. Expect this trend to hold true into 2019.
50% of Surveyed Companies Expect Their Content Marketing Budget to Increase in 2019
With all this success in content, it only makes sense for companies to increase their investment into it. Whether it be through trying new channels or hiring more people, marketing agencies are jumping on the bandwagon to catch on to this trend of content marketing taking center stage. Out of all the areas the budget is allocated to, content creation on average sees the biggest increase year-over-year.
61% of B2B Content Marketers Have Increased Their Use of Social Media for Content Marketing Purposes
Content Marketing is only truly effective when the content gets read, which is why alongside their increased focus of content, the usage of social media to promote said content has increased as well. This is refreshing, as it represents a shift away from the aged mentality of simple likes and basic levels of engagement, and more towards utilizing social media as part of a holistic marketing strategy where everything works in tandem with each other.
74% of B2B Content Marketers Say They Still Develop Long-form Content
Long-form content is widely thought to be a dying breed thanks to the rise of short video clips and text, but judging by the fact that a large number of marketers still produce it, it clearly generates more of a response than expected. And while many would assume that this is against the grain, this actually aligns with the growing trend of a shift back towards an emphasis on the quality and relevancy of the content, as opposed to superficial elements like length and keywords.
As you can see, content is still at the forefront of marketing, amidst the constant influx of new analytical tools and speculations regarding Google’s search algorithms. Therefore, it pays for marketers to invest more of their resources into this, and for business owners to embrace this trend in order to maximize their online results.
If you are interested in having someone assist you with your online content creation, we’d be more than happy to help! Our SEO team is experts at creating high quality written material that also rank well with Google, ensuring that you get found and that your content gets read. If you are interested in learning more, contact us at 857-526-0096, or fill out our online inquiry form. We would love to work with you!