What Should I Expect About Google’s Newest Core Update?

Google has just announced earlier today that it is rolling out a new core update later today.

Google constantly releases one or more updates designed to improve search results. Although most of them are small and may be unnoticeable, they still help incrementally improve the way the system works.

This morning, Google announced via Twitter that it is releasing the September 2019 core update later today. This major update will impact how Google ranks websites and how the search engine determines which is the most relevant web page for a specific query.

Core updates usually mean that big changes are coming which is why these are the updates that Google usually confirms. Some sites may note drop or gains after the update during this big update and those that are negatively hit will be looking for a fix, but Google emphasizes that chances are you are not violating any guidelines. It has reiterated on a previous notice that there is often nothing to fix on the site after this core update.

The Announcement

google announcement twitter

What Can I Do If I am Negatively Hit?

As Google explained, pages may not perform well during these updates do not necessarily mean that there is anything wrong or something needs fixing. With that being said, we understand that web developers may still feel that they need to do something if their sites aren’t performing well. Google suggest focusing on giving quality content to your users. After all, most algorithm updates are just seeking to give the most reliable content to users. Below are a couple of general questions you can ask yourself about your content:

  • Does the content provide original information, reporting, research or analysis?
  • Does the content provide a substantial, complete or comprehensive description of the topic?
  • Does the content provide insightful analysis or interesting information that is beyond obvious?
  • If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
  • Does the headline and/or page title provide a descriptive, helpful summary of the content?
  • Does the headline and/or page title avoid being exaggerating or shocking in nature?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?

Knowing when Google does these updates are important because it allows us to understand if the change on a ranking for a specific query was something due to that fact that we changed something on our websites or something Google changed with its algorithm.

If you have more questions regarding search engines, their algorithms, and how they affect your website, our team of specialists here in Boston Web Marketing would be happy to help you!

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