Google My Business pages are one the best ways a company can advertise themselves in the SERP’s, particularly if their brand has a bit of name recognition. It’s a way to educate consumers about your brand, lead them back to your website, and potentially get them to convert. However, many business owners are unaware of what they should be doing to get their Google My Business page optimized. Take a look below to learn more about what you should be doing to ensure your GMB page is performing at its peak!
Update Your Business Information
The most important thing you can do to ensure your GMB page is optimized is making sure that your companies information is updated properly. Ensure that you have your business name, address, phone number, service area, and website link updated. Add a description of your company to give consumers who stumbled on your GMB page an idea of what your company does.
Respond To Reviews
Your Google My Business page will be one of the most common ways that clients and consumers review your business, and the reviews will be an important source of information for consumers looking to learn how your brand operates. With that being said, responding to your GMB reviews goes a long way in showing that your company both appreciates the positive feedback and also is quick to address issues that consumers had with your products or service.
Upload Images & Videos
Another important part of optimizing your GMB page is adding videos and photos from your business. If you’re a roofer, you might add photos of your completed projects, or videos of your crew working on your projects. If you offer a consumer good like clothing, you might use promotional photos from your photoshoots to show consumers a small selection of your products.
Regardless of what services or products you offer, remember to upload a photo of your company logo to help build brand recognition when consumers see your logo.
Finally, what many business owners forgot to do is use the post feature on GMB to post information about specials, events, and other company information. While not every consumer will click far enough into your GMB page to see all of that information, for the consumers who are invested enough in your brand to want to click into your GMB page, seeing information about your events or specials can be an invaluable piece of advertising that helps lead consumers back to your website!
Contact Us Today
If you need help optimizing your business’s GMB page, our team at Boston Web Marketing is ready to assist! We can be reached over the phone by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!