What Should Be On My Business’s Website Homepage?

The home page of your website is important because it is the first impression for a potential customer.  Having a clean, well-designed homepage is key to converting leads into customers.  Homepages can look completely different from business to business but there are a few elements that all of them should have.

The Name of Your Company

For obvious reasons, the name of your company should be the first thing visitors read. Without reading a name to the company, the visitor will most likely click right off the page. When someone comes across your website, they want to know it is a legitimate business and not just some random site. 

Content Above the Fold

Make sure visitors don’t have to scroll down to see the most important content. You want to introduce your products or services as soon as people land on your website. Write 2 or 3 sentences of text that is powerful and memorable to entice visitors to further explore your website and what you have to offer. 

Company Logo

Your business should have its logo displayed prominently in the header of your website. It’s all about brand image and creating a lasting impression. Having potential customers see your logo will help them recognize and connect with your brand. Having the logo placed in the header of your website is important because it usually doubles as a link to your homepage. When people are exploring other pages of your website you want it to be easy for them to quickly get back to your homepage. 

Contact Information

Make it easy for visitors to find your phone number & email address so they can contact you.  Many people online will visit your site just to find the phone number to call you. It is a good idea to make it as easy as possible for potential customers to contact you by having this information on the homepage. While people could easily click on the contact page, most want to find this information as soon as they get onto the website. 

Call to Action

Make sure to include a call to action on your business’s homepage. This can be a contact form or button encouraging visitors to call you, request a free estimate, or contact you for more information. This, along with your contact information, is meant to make it easy for leads to contact you.

Social Media Links

Include links to your social media on your homepage. Sometimes, social media is how potential customers choose to explore your business. You want to make it easy for them to find these links instead of hiding them on another page. 

Photos

When someone goes on a website, they don’t just want to read content, they want to see photos as well! It is best to include photos of completed work you have done, someone using your product, or someone engaging with your service so that people can easily connect with them and will have a better understanding of your business just by looking at the photos.

Contact Boston Web Marketing

Boston Web Marketing works hard to help clients improve their online presence. If you need assistance with your website or need a website built, contact us today! We have all the insights and tools needed to optimize your website to the fullest.

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