If you’re a business owner looking to rank high on the search engines, you’ll need to be aware of how search engines are changing. By doing this, you can adjust your SEO strategy accordingly so you can stay ahead of the competition.
1. Accelerated Mobile Pages
Accelerated mobile pages (AMP) allows webmasters to create pages that load instantly on mobile. Google is beginning to favor these websites as they load four times faster and use eight times less data.
2. Machine Learning
Google RankBrain is an extension of the Google Hummingbird Algorithm and gradually learns about a user’s conversational queries. There’s a good chance that Google will release more machine learning technology in the years to come.
3. UEO & SEO
While user experience has been important to SEO, we will likely see an increased emphasis on user experience in 2017. Google favors websites that are optimized for mobile, load fast and sites that clearly show users are enjoying the experience.
4. Personal Branding
As business owners continue to promote brand awareness, it will be much easier to build user trust and drive more traffic to their websites. Now that social media channels such as Facebook are beginning to favor individual posts over branded, we’ll begin to see more companies utilize company branding.