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What SEO Tools Should You Be Using?

What is an SEO Tool?

SEO tools are different websites or software that help compile a list of valuable insights that can help you improve SEO for your website. These tools can provide a complete website audit, help with keyword research, find broken links, and more! There are so many different SEO tools out there, so here is a list of a few of the most popular and most helpful tools for improving SEO and your website’s rankings.


Ahrefs is one of the most well-known SEO tools. This tool can audit websites showing an in-depth analysis of areas the website can improve to rank higher on search engines. Ahrefs is very well known for its backlink checking feature. If you find your website is linked on a sketchy website, you can quickly get it removed before you are penalized by Google, thanks to Ahrefs.

Google Search Console

Another top-rated tool to use is Google Search Console. Google Search Console is a free service that creates reports about how your website performs and its presence on the search engine results page. One feature that Google Search Console has that is very beneficial for SEO is the ability to see what users are searching for that leads them to your website. This is a great way to compile a list of keywords. Websites can also submit their XML sitemaps for indexing on Google Search Console.


SEMRush is another well-known tool in the SEO industry. It is similar to the other SEO tools by offering different analytics reports with your rankings, what users are searching for, website traffic, and more. However, SEMRush also has a feature where websites can compare themselves to their competitors to see what keywords they use and other important factors that improve their rankings.


Siteliner is a very useful and helpful tool for websites to use to ensure that they are doing everything they can to improve SEO. This tool allows websites to plug in their URL and will scan their website for duplicate content. It is very important for websites to steer clear of publishing duplicate content because Google penalizes websites, and it may be annoying for users.

Screaming Frog

Screaming Frog is a tool that scans every page on a website and pulls together an in-depth report of each page in seconds. These reports show if a website has missing HTags, metadata that is duplicate, 404 errors, and so many possible errors to fix. 

Contact Boston Web Marketing

If you need help improving your website’s rankings and stand out, please contact Boston Web Marketing for professional SEO help. Our digital marketing experts also provide website services for businesses in all different industries. 


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