As marketers and SEO specialists know, the SEO industry is forever changing as Google continues to update their algorithms to deliver results for any type of search. With these changes, SEO goes through periods of trends of what Google is looking for on websites in order to rank well on search engine results pages (SERP). Now that we are three months into 2019, there are new areas of SEO where webmasters should focus their efforts on. Below are four strategies to consider for your website’s SEO to have success on SERPs this year.
Over the past couple of years, Google has been actively trying to make their search engine a one-stop shop for searchers with the introduction of Google My Business, knowledge graph, and rich snippet carousels. With this happening, it is important to implement methods to have your site appear multiple times on SERPs. One way to get featured in rich snippets and answer results is by implementing schema markup to have your content be the top result depending on the search. In addition to the schema, focus blogs and articles to answer questions that your audience typically asks in search engines. Other on-SERP tactics to consider include:
- Create and manage your Google My Business listing, add service areas and make sure NAP info is consistent.
- Try out AMP pages on your website’s blog for instant articles for your audience.
- Create content that will be seen in the knowledge graph.
Write Blogs/Article Posts That Solve Problems
Now more than ever, searchers are asking search engines questions whether they type it on their computer or mobile device or using voice search. With this in mind, you will need to start adding content on your website that solves your customer’s problems and answers questions. A great way to add this to your website is by creating a FAQ section to not only answer questions pertaining to your business but also answer industry questions that commonly come up. With the new FAQ schema mark up code, your FAQ answers will appear in the answer box on SERPs.
Your Site’s Technical Health
In the SEO world we all know that content is king but as technology advances on the web, you will need to make sure the technical health of your website is in good standing. Having a good technical foundation for your website is a great way to reach your full organic potential. Take advantage of websites that crawl your website and point out issues with it from a technical standpoint. Google has made it known which technical aspects of optimization help with your website’s ranking.
- Page Speed – how quickly your website loads both on desktops and mobile devices.
- Mobile-Friendliness – having a responsive website that looks well on mobile devices has played a major key in ranking on Google as the search engine giant judges your website using their mobile-first indexing algorithm.
- Duplicate Content/Elements – avoid copying and pasting paragraphs of text when adding content to your website as it will only hurt you.
- Overbearing Security – If Google runs into a bunch of security walls just to index your site, it may think it could take a while for viewers to get to your webpages. Don’t be too stingy on your site’s security, have your main security just don’t go overboard.
Don’t Obsess With Voice Search
It is true that over the last year, voice search has become extremely popular and that webmasters should tailor content to them. However, you do not want to make it the sole focus of your content creation as people normally ask questions differently. The thing you can do though is, as mentioned above, to make content that answers questions normally asked within your industry. This is your best way to have your pages appear on voice search results as Google will pull keywords from the voice search that your content includes.