What Pages Should I Have on my Website?

This question can be best answered by putting yourself in the shoes of a potential customer.

Imagine searching for a business or a service – what would you most like to know? Is it when the said business opens and closes? Or, is it what towns they provide their services to? These are all important to consider when it comes to formulating your website. After all, most of us use the web to answer questions that we have, so it’s appropriate that our websites capitalize on this notion.

Where there are websites – there are pages – and behind any sufficient, well-rounded website are pages that reflect the site’s quality. If your pages are thin, poor, and faulty, chances are high that your site’s performance may be suffering as a consequence. Vice versa, if your pages are engaging, legible, and ripe with content, your site may see a positive boost in your site’s performance. As such, it is important to center your website strategy around this very concept – adhering to the customer’s wishes is always a plus.

While there is no strict quota as to what pages you need on your website, there certainly are a couple of page types that are massively popular for a reason.

The “About Us” Page

To revert back to the point of how websites answer questions for potential customers, one of the most commonly used pages on a website is the simple “About Us” page, sometimes stylized as “About”.

As the namesake would suggest, this page answers simply what the business/service is, letting potential customers know what can be done for them, or even why the business/service exists.

This page is not only helpful for potential customers to learn more but effective for business owners to broadcast themselves to the public.

Let’s say you’re a family-owned pizza restaurant with a storied history – why not tell potential customers about your interesting origins?

“About Us” pages are certainly worthwhile and can go further than you think – you could even establish a bond with a potential customer right off the bat!

The “Contact Us” Page

Now that you – the potential customer, have gotten to know a little bit more about the business or service – why not go ahead and contact them? Though “Contact Us” pages are commonly standalone pages, some sites like to get straight to the point, adding their contact information to the front page, or in the footer (or bottom) or a website.

Speaking of contacting businesses…

Contact Boston Web Marketing

For assistance with content creation and strategy consider connecting with us at Boston Web Marketing. Our SEO specialists will work to create the perfect content for your website that will attract readers and help grow your business. Give us a call today at 857-526-0096 or fill out a contact form and we’ll get back to you as soon as possible!

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