For those who know about SEO, we know all about the basics to improve our website’s search results and increase our conversions. While the phrase, “content is key”, is true, we need to ensure it’s content that your audience is looking for. Below, are a few approaches that you may have ignored when understanding what your audience is searching and interested in.
- Take a look at your industry’s competitors and perform an analysis to help discover where their presence is. This may lead you to any industry related websites that your company or brand isn’t on. They may also be using SEO practices that you haven’t applied to your website yet.
- While your business or brand might not be ranking well at the moment, recognizing opportunities with local search and completing those opportunities can increase your results over time. Look into local listing websites and take advantage of the ones that will naturally rank above a local business. A couple to get started with are YellowPages and Yelp, which only require a phone call to verify your listing. Duplicate listings of your company or brand can confuse search engines and leave them wondering which listing to show. It can also leave customers confused if there are different addresses on your duplicate listings. Create an email template or a page that brings your customers to leave reviews of your company or brand and service on your Google+ page. Once you receive various reviews, they will be included on the Google SERP (search engine results page) and those stars will be located next to your listings.
- Test your website’s content with native advertising. This will help you identify which content your audience is reacting positively to. This is used to see which content users will convert in an organic setting.
While this may seem time-consuming, following these approaches for creating your content will help as you start to see your ranking rise.