When you’re starting off a on social media, your first idea is to create the profiles just get content out there and build up your following. Social media is a great way to promote your brand and expand your reach, but it can cause trouble when not used properly.
Here are a few things you should avoid doing on social media when building up your brand’s online presence.
Start without a clear objective
When developing a social media strategy, you want to be sure that the content you’re creating appeals to a wide audience, and you’re not just putting out content just for the sake of it. Produce quality content that generates a following that your users will look forward to.
Buy fake followers
Organically building a social media following means that these users are your real customers or potential customers, and they followed your brand for a reason.
While buying fake followers does look good on your profile, these accounts have nothing to do with what your brand stands for and you’re not going to get any engagement from them.
You want to get your brand out there, but not by posting every hour on the hour. Figure out a schedule of how often to post and the best times of day to post on social media platforms that will give you the most engagement.
Focus on one platform
When you think of social media, the first platform that comes to mind is probably Facebook, and while you should actively use Facebook for your marketing efforts, there are a number of other platforms that are better suited for different audiences.
Jump on every single platform
Not every social media platform out there can be used to your advantage to make your brand’s name visible online. While social media platforms like Facebook and Twitter are universal when it comes to online platforms for social media marketing, others like YouTube or Pinterest may not work as well for your brand.