We often hear about how Google is always constantly changing, and this is extremely true. This being said, it is believed by many that Google changes their algorithm upwards of 500 to 600 times a year. This means that an algorithm change can happen about twice a day, which ultimately leads us to the fact the algorithm changes so much that we will never be able to play a perfect hand every single change period.
One of the things we can do to better prepare ourselves for the changing nature of the algorithms is to keep up to date with new things going on in the world of SEO. This helps to keep you better informed, as well as allowing you to get ahead of the game to an extent.
New Google Updates & Coming “Attractions”
Let’s take a look at some of the newer items that Google has announced, or is speculated by the community that we can implement in order to get ahead of the curve.
- A New Google Search Console: In late January/ early February, Google announced the new look of its Google Search Console, which will ultimately be able to help streamline the process of SEO due to its high user-friendliness.
- Site-Marking for Non-HTTPS Sites: This has been hinted at for a very long time via Google, and now it is finally coming to fruition. In July of 2018, all HTTP sites will be marked as not secure, instead of just having the little circle with an “I” in the middle. This is following the push for a switch over the past year.
- No Limit on Request Indexing: Now, instead of only being able to fetch as Google for 10 URLs a month, you are unlimited in the amount of request indexing you are allowed to do.
- Larger Images for AMP Pages: AMP pages are relatively new to a lot of people. The minimum size has more than doubled, causing the total pixels to go from 300,000 to 800,000 per image on an AMP page.