TikTok “Insights” is a brand new tool from the social media giant that allows marketers to more accurately target different demographics across the world. This new tool will enable businesses to learn about their audience’s behavior and interests more than ever before! In this article, we’ll dive deeper into the benefits of this new tool and how you can use it to help your marketing strategy!
How Does TikTok Insights Work?
For those unfamiliar with TikTok, it’s a relatively new social media platform that is extremely popular with younger generations, particularly Gen Z. The content posted on this platform is typically a short video set to music, a sound, or a voiceover. TikTok is free to use and, according to Statista, has tens of millions of active users in the US alone, making it a great addition to any marketing strategy. In order to use TikTok Insights, you should first familiarize yourself with the platform by creating an account and posting content. Once your account is up and running, you can get started with TikTok Insights by clicking here. When you open TikTok Insights, you’ll be prompted to select a location and be presented with several data tiles that can be sorted and controlled using the different filters on the left side of the screen. By using these filters, you can dive as deep into each different demographic as you please. For instance, if you want to know more about how Millennials in America respond to different types of brand content, the answer will be right there for you (according to Insights, “35% of Millennial TikTok Daily users prefer brand content that is fun and entertaining”). The possibilities are endless when it comes to how much you can learn about your audience and target demographics!
Why Should My Business Use TikTok Insights?
The main benefit of TikTok Insights to a brand is that it can help you better identify your target audience and hone in on your marketing strategy. The more you know about how your target market responds to your brand and industry as a whole on different social media platforms, the better you can tailor your content to improve brand awareness, interest, and sales!
Contact Boston Web Marketing!
If you have any questions about TikTok Insights, social media marketing, or search engine optimization, Boston Web Marketing is here to help! We provide businesses of all sizes with search engine optimization, social media management, website management, and other digital marketing services! Give us a call at (857) 526-0096, or fill out the contact form on our website to learn more!