The written content on each page is largely responsible for how search engines will rank each page of your site. When your web page has more high-quality content, you give these search engines more to grab onto and allow for higher rankings on search engine results pages. 

What is Thin Content?

Thin content can mean a few different things when it comes to SEO, but generally, it’s a page that search engines deem as not having any real value to the user. Most commonly, it’s a page that just doesn’t have enough content, either written or visual, but thin content can take a few forms. As a standard, we usually tell our clients that each page should have at least 400 words on it, but this is just a starting point.

Automatically Generated Content

If your page features automatically generated content that doesn’t make any sense to users, search engines will certainly categorize this as thin content. For your content to be useful, it needs to have an actual appeal to the users of the internet, usually by providing useful information of some kind. 

Duplicate Content

While many consider duplicate content to be an entirely different category, it is truly just as bad, if not worse. Search engines do not like it when you have pages that are essentially the same as other pages on your website or throughout the entire internet. Duplicate content is one of the biggest problems for those trying to manipulate their rank through higher keyword density, and can easily be prevented by making sure each page has completely original verbiage.

Text Blocking

This is a big problem with many WordPress websites, but it’s also a mistake made by many other web design platforms as well. When your text blocks have plenty of white space between them, Google may decide that they don’t belong together, leading to thin content issues. The reason this happens is that Google doesn’t think there is enough related information on the page, so it automatically splits your content into multiple pages.

Doorway Pages

These types of pages can also negatively affect SEO, they are essentially pages that just link to another page and have no real purpose unto themselves.  You may have these types of pages that just link to other pages on your site, or you could also be linking offsite to another page. These should be eliminated from your website if possible.

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Contact Boston Web Marketing For All Things SEO

Thin content is something that Boston Web Marketing can help with, along with everything else SEO related. For help boosting your SEO rankings, contact the experts at Boston Web Marketing. We will help you grow your business and improve your standing on search engines. Contact us today at 857-526-0096  to speak with a team member.

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