In the past, we wrote an article on the topic of Ecosia. Ecosia paved the way as one of the first nonprofit activism search engines. Using Bing’s algorithm, Ecosia serves ads the same way any other search engine does, however instead of taking in that money as profit, Ecosia uses that money to plant trees. This was a rather new concept that leveraged internet user’s reliance on search engines to passively raise money for a cause. Since then, that relatively new idea has sprouted other nonprofit search engines. Most notably among these is OceanHero.
What Is OceanHero
Similar to how Ecosia is on an environmental mission to plant more trees, OceanHero is also on a mission. OceanHero aims to use its search engine profits to remove plastic from the ocean. Unlike Ecosia, OceanHero comes as an extension to Google Chrome. Making it much more convenient for users to install and use it. Similar to Ecosia, OceanHero has recently launched a large digital marketing campaign to gain more users. 2019 seemed to start this trend of nonprofit activist search engines that make their money from taking a portion of the ads revenue. It is unclear how this will continue in 2020.
Do NonProfit Activist Search Engines Work?
With new search engines like Ecosia and OceanHero appearing seemingly overnight, many questions where this trend will go. Obviously, too many of these search engines will eventually oversaturate the market. Already users have to choose between using their searches to plant trees or remove plastic respectively. It is also important to note that these new engines are not providing their own algorithms or products. Ecosia and OceanHero use Google and Bing’s search results and ad results instead of providing their own. And like any charity or nonprofit, there are always questions on how much of the money goes to the work.
How To Optimize For NonProfit Activist Search Engines
Luckily for SEO and SEM specialists, these new search engines do not change much as long as you already cover all the bases. From an SEO perspective, make sure your website has listings on Google & Bing through Google My Business and Bing Places. Make sure you are also utilizing Bing Webmasters and Google Search Console. Because these new search engines use Bing or Google’s products, as long as your website is verified with those search engines they will show on these new search engines. PPC, on the other hand, does present some differences. Many companies only serve ads on Google or Bing. It is rare that they use both platforms. However, some of these new search engines use Bing Ads and some use Google Ads. But, it is still unclear how popular these search engines will be and how long they will persist. Our recommendation is to continue optimizing your ads for whichever platform you use, and if in the future there is a large volume of searches happening on these nonprofit engines, consider checking which ads platform they serve.
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